![]() ![]() Increase engagement, build brand loyalty, and get ahead of your competition by targeting this generation in your 2021 marketing campaigns. Brands must be willing to listen to Gen Z voices, understand their preferences, and speak to them using the language and platforms they prefer in order to stay relevant in the future. Gen Z’s growing population and $143 billion spending power makes it one of the most influential consumer forces in the market today, increasing the need for Generation Z marketing strategies.įor Gen Zers, the digital world has a language all its own, and they have changed the rules of engagement. According to Business Insider, this age group is passing up Millennials as the largest living generation, representing 40 percent of global consumers. ![]() Generation Z is anyone born in 1997 or later. Revamp your digital strategy with Generation Z marketing campaigns that engage young consumers, build brand loyalty, and grow your business. ![]()
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